The CEMPER Juice™ metrics was engineered in 2006 and has been used in our internal link building tools and LinkResearchTools for years.
The major question CEMPER Juice™ had to answer: "Do I want to have a link on that page?"
I have explained, demonstrated and schooled 1000s of SEOs that the CEMPER Juice™ metric is the perfect tool for that.
However, in a post-penguin world the reliability and precision of the methods used in that metric
don't work anymore.
Link building has changed, and while a page could be "JUICY" and be OK for Site A, it could still be a problem for Site B.
The reason is simply, a (new) link now always has to be looked at in the context of an existing link profile,
and together with other links that could be potentially built up.
We took care of this new way to "What-If" with the "What-If Mode in Link Detox" and today only suggest that as a safe
way to find out if a link should be built.
Because of having this new, more accurate way we are discontinuing CEMPER Juice™ effective today,
to avoid giving our users and link builders the false impression when seing a link that has "JUICE"
based on this pretty old metric.
We already discouraged users from looking at Google Page Rank, ACrank or SEOmoz Rank and
instead use LRT Power*Trust™
and today it's time to discourage you from using the CEMPER Juice™ as it's simply
not reliable enough anymore.
Please use the "What-If Mode in Link Detox" instead.
We already have some ideas how bring even more new metrics indicating Quality, Spammyness and Link Detox Risk into
LinkResearchTools to our product, so stay tuned for more innovations.
If you have any questions or concerns, feel free to contact me at our helpdesk.
Christoph C. Cemper
CEO of Link Research Tools