You cannot find truly resonant content by only looking at the Buzz set of metrics. It’s Impact that brings out the strongest content. People interact, share and show interest in content with Impact. These are metrics that every marketer must consider looking at when measuring success.
If we think of Buzz and Impact as a two-axis system, it becomes clear that those with a high Buzz and a high Impact are most desirable. But even an average Buzz can be profitable with high Impact.
||It is Impactana’s aggregate of social media signals, divided into shares and likes.
These metrics are taken from platforms including Facebook, Twitter, Pinterest, Google +, Slideshare and LinkedIn.
Think of Buzz as a way of gauging a piece of content’s short-term, immediate social success.
||It is a set of metrics meant to help you measure long-term user engagement for every piece of content.
The IMPACT set of metrics is made of: